Qantas Frequent Flyer Login In - The qantas homepage hadn’t been up to date in some time and there had been a group of regarded customer pain factors which had to be addressed. Our goal became to enhance the user revel in, modernise the cultured and boom conversions on flight bookings. The tricky part turned into that there wasn’t scope for a returned-quit rebuild, so we had to paintings with what became already there and change the the front cease into something new. The layout didn’t need to be responsive as there may be a separate mobile web page.
Searching at the old homepage above, it’s clean that the goal changed into to fit the whole lot above the fold. I think that it is able to were a enterprise or advertising and marketing requirement on the time. One way or the other, the designer of the web page controlled to do it, which is certainly pretty extraordinary. It need to have been tricky as there are quite some elements to in shape at the page.
Considering that a whole lot of our user base is less tech savvy, we desired to soften the blow of the trade to ease them into the new web page. We decided to create a simple decide-in excursion of the brand new qantas homepage using hopscotch, which clearly talked about the adjustments at the web page. We placed it at the bottom of the web page to ensure that it didn’t get inside the manner.
I wasn’t a big fan of the vintage promotions carousel (the horizontal carousel containing 4 pix above) because it regarded plenty like banner advertisements and i discovered the regular motion to be pretty distracting. It became in particular used to promote inns, credit score playing cards and competitions. We redesigned it (as seen above) to appearance more like editorial content material and removed the carousel to lessen distractions.
As soon as we were happy with the new design above, we a/b examined it in opposition to the vintage one on a small portion of our person base. A whole lot to our pride, the new layout worked wonders, appearing better than the antique one in key areas. Whilst the restrained technical scope did narrow our design alternatives, it changed into a amusing and hard task to work on. I think it demonstrates how merely visible design adjustments will have a huge effect at the person revel in and conversion price of a homepage.